Internal business valuation

You built it.
Understand
its worth.

A clearer view of your business today. A more informed direction for tomorrow. Internal business valuation for small business owners.

Built for owners. Grounded in the numbers.

CLARITY FOR YOUR NEXT CHAPTERInternal planningOwner conversationsBusiness improvement
A clearer perspective

More than a number.
A basis for better decisions.

Understand what drives value, where uncertainty sits, and which questions to ask next.

01 / UNDERSTAND

Know where you stand.

Bring earnings, operating realities, and the owner’s role into one conversation about the business you’ve built.

02 / EXAMINE

See the value drivers.

Explore how repeat customers, concentrated revenue, and reliance on key people can shape the value discussion.

03 / PLAN

Make the next move clearer.

Use internal valuation as a starting point for planning and improvement, with assumptions made visible.

An informed starting point

What might your
business be worth?

Explore a live, illustrative range. No email gate. Your inputs stay in this browser and are not saved by this page.

01 / Earnings · annual amounts in CAD
02 / Business characteristics
03 / Equity bridge
Adjust illustrative base multiples

These are editable scenario assumptions, not industry benchmarks or transaction evidence. Business characteristics adjust each endpoint by the same amount.

How this estimate works & important limitations

Normalized EBITDA = reported EBITDA + owner compensation already expensed − market replacement salary + eligible one-time expenses − one-time income. Do not add an expense twice. The model assumes a buyer must pay someone to perform the owner’s role.

Enterprise value = normalized EBITDA × adjusted multiple. Equity value = enterprise value + excess cash − interest-bearing debt. Normal operating assets and a normal level of working capital are assumed included; actual working-capital, tax, capital expenditure, transaction structure and other adjustments are not modelled.

Illustrative adjustments: declining revenue −0.50×; growing revenue +0.25×; 30–70% recurring revenue +0.25× or over 70% +0.50×; largest customer 15–30% −0.25× or over 30% −0.50×; essential owner −0.50× or partly delegated −0.25×. Stable revenue and the other selections have no adjustment. Adjusted endpoints are bounded between 1.0× and 10.0×. These subjective weights are design assumptions, not a validated valuation model.

This educational tool provides a hypothetical scenario from unverified inputs. It is not a formal valuation, a Chartered Business Valuator report, or financial, investment, tax, accounting or legal advice. It does not establish fair market value and must not be relied on for a sale, financing, tax filing, shareholder dispute, or legal proceeding. Actual value may differ materially. Seek an appropriately qualified professional for a purpose-specific valuation. IntraWorth credentials and engagement terms must be confirmed separately.

Background reading: BDC’s overview of business valuation methods ↗. BDC does not supply or endorse this tool’s multiples or adjustment weights.

The conversation starts here

Your business.
Your context.
A clearer picture.

Tell us about your business ↗
01

Share your purpose.

Tell us what prompted the valuation conversation and what decision you’re working toward.

02

Put the details in context.

Discuss financial performance, the owner’s role, customer relationships, and the assumptions behind the numbers.

03

Agree on the next step.

Clarify the appropriate scope before any engagement. Some purposes require a formal independent valuation.

Good questions

A little more clarity.

What is an internal business valuation?

It is an assessment used to inform an owner’s internal planning and business discussions. Its scope, assumptions and limitations should reflect the intended purpose. It should not be treated as a formal independent valuation unless expressly agreed and appropriately prepared.

Is the estimator a formal valuation?

No. It is an educational earnings-multiple scenario with editable assumptions. It does not use verified comparable transactions, independently reviewed financials, or a full assessment of business risks.

What information should I have ready?

Recent financial statements, a breakdown of owner compensation and one-time items, revenue trends, customer concentration, and cash and debt balances are useful starting points. Please do not attach sensitive financial records to an initial inquiry.

Are my estimator inputs stored or shared?

This prototype calculates entirely in your browser. It does not send your inputs to a server or store them between visits. A downloaded scenario is saved to your device only. Third-party hosting may still process normal access logs once the site is deployed.

Let’s talk about your business

The next chapter
starts with
understanding.

Tell us a little about your business and the question you’re trying to answer.

Preview: inquiry delivery has not been connected. This form lets you download your inquiry; it does not send it to IntraWorth.